As your’re reading this today, there’s a fair chance that you’re huddled up somewhere wondering when the latest episode of Gulf Coast Texas winter will come to an end.

In between sips of hot coffee, cocoa or whatever, take a moment please to contemplate your newspaper.

First off, we’re mighty happy you’ve taken the time to peruse its pages.

Second, please make sure you scan the ads and buy what you can at those stores. Not only do those companies make this publication possible, the dollars you spend in them helps keep taxes low. That’s important even if you don’t own a home – think jobs, funds for law enforcement, EMS, volunteer firefighters, streets, street lights and a whole long list of other things that probably impact your day.

Third, know that we take your trust in us VERY seriously. No newspaper is right on 100 percent of the things 100 percent of the time. Some stories evolve minute to hour and may change before it goes from press to post too. It happens. But there’s a whole lot of effort put into making sure what you read is accurate, true, complete, honest and did I mention accurate?

Lastly, and most definitely not least, we can say what matters to you matters to us.

But no one down here’s a mind reader.

You’d think at least that if someone is he or she would have edited the above line out (in, of course, the mission to maintain accuracy).

We know you deserve more – and we at the Leader-News hope to offer you just that in the months to come.

It’s your news and your newspaper after all.

So, if you’d rather know more about social events in downtown than restaurant inspection programs and upcoming elections then it’s our job to make sure that’s what you get.

Would you rather read more or less about traditional beats like city council and school board actions?

How about crime?

Economy?

Agriculture?

County Commissioners?

What about people features or more of a focus on the businesses?

There’s two groups of people we’d like to reach: you the readers as well as the hopefully soon-to-be readers.

That comes via a formula that sounds simple – Listen to you – but you have to tell us what you want.

The first question reporters try to answer with every news, sports or lifestyle story is simple – what does it mean to you (Joe or Jill Reader).

From there we cover the tried and true who, what, when, where, why and how.

On that frame, we flesh out the details.

So now’s your chance to give it some thought.

Jot down a few ideas and either email to publisher@leader-news.com or mail them to P.O. Box 1180, El Campo, TX 77437.

I look forward to hearing from you.

– Shannon Crabtree is editor & publisher of the El Campo Leader-News.

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